JOURNEY (CURRICULUM)

Turn engagement into pipeline you can prove.

For every seat in a buying group, Wave lays out the curriculum that moves the deal: what each person has seen, what they need next, and what does not exist yet.

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Revenue · What you get
  • More of the committee engaged before the first sales call
  • Increase opportunity velocity
  • Measure the impact against a control group, with a real statistical test

Wherever a curriculum calls for content that doesn't exist yet, that's your gap list. Your content plan writes itself.

Powered by: a curriculum per role and stage, delivered through the stack you already own.
HOW IT ADDS UP

Four areas, one path to pipeline.

  1. 1 · Content InventoryYour content, in one place.Every asset you own in one inventory, so you know what you have and what is missing.
  2. 2 · AffinitiesTheir preferences, learned.The format, channel, and timing each person prefers, including people you have never emailed.
  3. 3 · Buyer GroupsYour committees, seated.The buying committee for every motion, filled with real people from your CRM.
  4. 4 · Journey (Curriculum)The path that moves the deal.A curriculum for every seat: what each person has seen, and what moves them next.
RUN IT WITHOUT THE RISK

Built to be trusted.

Full audit trail with one-click rollback
Read-only onboarding: start without API keys or write access
Wave never sends on autopilot — today your MAP stays the sender of record; Campaign Studio, launching soon, adds sending a person arms
JOIN THE FOUNDING LIST

Be first when Campaign Studio opens.

This area is part of the buyer intelligence that powers Campaign Studio, the marketing automation platform for teams leaving Marketo. Campaign Studio is launching soon, and founding customers onboard first.

Join the founding list