BUYER GROUPS

Run account plays both teams can actually execute.

Define the buying group for each motion you care about. Wave fills the seats with real people from your CRM, so Marketing and Sales work the same committee, on the same play.

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ABM · What you get
  • See the whole buying committee, and who's missing from the deal
  • Enable Marketing and Sales on the same play
  • Know which accounts are heating up and which are stalling

The category measures whether the seat is filled. Wave measures whether the person in it is ready.

Powered by: a buying-group template per motion, seated from the CRM you already run.
HOW IT ADDS UP

Four areas, one path to pipeline.

  1. 1 · Content InventoryYour content, in one place.Every asset you own in one inventory, so you know what you have and what is missing.
  2. 2 · AffinitiesTheir preferences, learned.The format, channel, and timing each person prefers, including people you have never emailed.
  3. 3 · Buyer GroupsYour committees, seated.The buying committee for every motion, filled with real people from your CRM.
  4. 4 · Journey (Curriculum)The path that moves the deal.A curriculum for every seat: what each person has seen, and what moves them next.
RUN IT WITHOUT THE RISK

Built to be trusted.

Full audit trail with one-click rollback
Read-only onboarding: start without API keys or write access
Wave never sends on autopilot — today your MAP stays the sender of record; Campaign Studio, launching soon, adds sending a person arms
JOIN THE FOUNDING LIST

Be first when Campaign Studio opens.

This area is part of the buyer intelligence that powers Campaign Studio, the marketing automation platform for teams leaving Marketo. Campaign Studio is launching soon, and founding customers onboard first.

Join the founding list