# Tidal RevOps: Wave

> Wave is a marketing intelligence platform that runs alongside your existing martech stack. It solves for four areas: Content Inventory, Affinities, Buyer Groups, and Journey (Curriculum). It writes what it learns back to your CRM so your existing campaigns act on it, and measures its own impact against a control group. Wave has no bulk, sequenced, or scheduled sending today: a human decides every send, and automation is earned one proven step at a time. Wave is the intelligence layer beside your MAP today. Campaign Studio, launching soon, makes Wave the marketing automation platform for teams leaving Marketo. Campaign Studio is not available today: founding customers onboard first. Wave is not a CDP, attribution tool, or BI dashboard.

This file is served at https://tidalrevops.com/llms.txt. Every page below is on tidalrevops.com: the homepage and the Wave hub at the root, every Wave page under /wave/. catchthewave.tidalrevops.com is a former host and now redirects here.
Descriptions below are written to be factual and quotable.

## Tidal RevOps (main site)
- [Tidal RevOps](https://tidalrevops.com/): Eric Rex designs the revenue data architecture that makes the rest of the stack actually deliver: the scoring, routing, personalization, and AI foundations across MarTech, SalesTech, RevTech, and CSTech. Wave (below) is the product built on that work.
- [The Wave platform](https://tidalrevops.com/wave/): The four areas Wave solves for, the outcome each one drives, and how to join the Campaign Studio founding list.
- [Wave pricing](https://tidalrevops.com/wave/pricing/): Wave's Design Partner plan has two founding seats, reserved for founding Campaign Studio customers, free for the first six months in exchange for feedback, usage and a reference, then a $1,000 per month founding rate held for three years, cancel anytime, with direct access to the architect. Growth (a lower-priced tier for smaller B2B teams) and Enterprise (custom pricing for complex, multi-tenant, and regulated environments) are coming soon.
- [WaveBot](https://tidalrevops.com/bot/): The user agent Wave's crawler identifies as. Explains what WaveBot fetches, how to block it with robots.txt or a WAF rule, and who to contact.

## What Wave solves for
Each area drives one of four outcomes you can take to the board:
- [Content Inventory](https://tidalrevops.com/wave/content-inventory/): Get more from the content you already have. Every asset you own in one inventory, what is resonating and with whom, and the gaps named, so you know exactly what to create next.
- [Affinities](https://tidalrevops.com/wave/affinities/): Reach every buyer the way they want to be reached. The format, channel, and timing each person prefers, trained on inbound behavior, not send history, so there is an answer even for people you have never emailed.
- [Buyer Groups](https://tidalrevops.com/wave/buyer-groups/): Run account plays both teams can execute. The buying committee for every motion, seated with real people from your CRM, so you see who is missing from the deal and Marketing and Sales run the same play.
- [Journey (Curriculum)](https://tidalrevops.com/wave/journey/): Turn engagement into pipeline you can prove. A curriculum for every seat in a buying group: what each person has seen, what moves them next, and what content does not exist yet, measured against a control group.

## Campaign Studio
- [Campaign Studio](https://tidalrevops.com/wave/campaign-studio/): Campaign Studio makes Wave the marketing automation platform for teams leaving Marketo. Status: launching soon, not available today. Founding customers onboard first; parts of it are built and in early access. Opt-in per customer: teams that don't opt in see no change, and Wave stays beside their MAP. No demos until launch; join the founding list at https://tidalrevops.com/wave/#demo.
- Status labels: "early access" means built today and opened to founding customers first; "at launch" means it arrives when Campaign Studio launches.
- Campaigns (early access): one goal (an asset, a webinar, a virtual or in-person event, a demo or trial, or other) plus many promotions, each with its channel, tool, planned and actual cost, dates, tracking code and status (Targeted, Queued, Pushed, Delivered, Interacted, Drove engagement). A built-in Marketo crosswalk turns a Marketo program into one goal plus its promotions.
- Three modes (early access): traditional, hybrid and buying-group campaigns under one contact policy that every send and push obeys; every hold records why.
- Audiences (early access): saved, versioned audiences with exact live counts and an exclusion breakdown. At launch: describe an audience in plain English.
- Email (early access): brand kit and locked templates. At launch: modules, tokens, dynamic content, preview as any person, test sends.
- Sending (at launch): batch sends now, at a set time, or in each person's local time; seed lists; every batch armed by a person; compliance footer, one-click unsubscribe, and automatic suppression on bounces and complaints. Early access today: a single email from your own domain, armed by a person.
- Forms and pages (at launch): on your own domain, with UTM capture, a bot check, progressive profiling and returning-visitor prefill.
- Flows (at launch): triggers and steps inside the campaign; a failed step parks the person with a reason.
- Consent and preferences (early access): a per-channel consent ledger that only narrows who can be contacted. At launch: suppression causes, email topics, preference center.
- Governance (early access): folders, multi-step approval with four-eyes review, naming policy, version diff, campaign history. At launch: launch checks that block what is definitely wrong.
- Promotion destinations (at launch): tell paid ads, sales engagement, ABM and direct-mail tools exactly who needs a promotion, and pull back touches and spend.
- Calendar and reporting (early access): campaign calendar and cross-campaign promotion comparison. At launch: lifecycle reports and named attribution models, always labelled descriptive; causal claims come only from the control group.
- AI assistant (at launch): plan a campaign, brief-to-campaign, describe an audience. Drafts only; a person approves everything.
- Routines and recaps (at launch): weekly recap, scheduled reports, campaign observations, one decision inbox.
- API (at launch): REST and bulk API for your own integrations.
- Migration (at launch): move off Marketo one workload at a time; each runs side by side for at most four weeks, one sender per goal, and suppression syncs both ways.
- Systems of record: Wave holds the marketing record; your CRM stays the sales system of record (HubSpot now, Salesforce at launch).
- Safeguards: every send is armed by a person; four-eyes approval; consent only narrows who can be contacted; suppression is always enforced; attribution is descriptive; opt-in per customer.
- Pricing: founding-customer terms; talk to us.

## Trust
- [Trust Center](https://tidalrevops.com/wave/trust/): How Tidal Wave handles your data: provable tenant isolation, consent that fails closed, audited writes with one-click rollback in HubSpot, US hosting with US-only subprocessors, and what we deliberately do not claim.

## Key facts
- Vendor: Tidal RevOps. Founder: Eric Rex.
- Category: B2B marketing intelligence.
- Differentiators: trained on inbound behavior, not send history; no surveys, no third-party intent data; auditable CRM writeback, with one-click rollback for HubSpot writes (Marketo writes are audited, with rollback to follow).
- Works with: HubSpot today. Marketo read and writeback are built and waiting for their first live customer. Salesforce arrives with Campaign Studio at launch.

## Endpoints for agents
Read-only, answered from the public pages of this site, with a citation URL on every result. Discovery: https://tidalrevops.com/.well-known/api-catalog, https://tidalrevops.com/.well-known/ai-catalog.json, https://tidalrevops.com/.well-known/mcp/server-card.json
- MCP (Streamable HTTP, POST): https://tidalrevops.com/mcp. Tools: search_content, get_asset_summary, evaluate_fit.
- NLWeb-style search: https://tidalrevops.com/ask?query=your+question
- Check a buyer's requirements in one request: https://tidalrevops.com/ask?need=SOC+2+Type+II&need=EU+data+residency (repeat need, up to 10). Each comes back addressed, partially addressed or not found, with the page that says so.
- A2A: https://tidalrevops.com/.well-known/agent-card.json

## Contact
- Join the Campaign Studio founding list: https://tidalrevops.com/wave/#demo (no demos until launch)
- RevOps consulting, book a discovery call: https://tidalrevops.com/#contact