The QBR fire drill.
Every quarter, someone exports to Excel, stitches marketing data to CRM data, and hopes the numbers agree.
Wave · Revenue outcomes
Reports you did not have to build.
Turn engagement into pipeline you can prove. Wave assembles eight read-only reports from the predictions it already computed, fresh every night: which accounts are moving, which committee seats are covered, what content is working and how people found it, and where your data runs out. Open them Monday morning. Screenshot them for the QBR. Nothing to configure.
Insights › Channel to content
Arrival channels to consumed themes · 90 days
LinkedIn
Organic search
AI assistants
Security theme
ROI theme
Integration theme
Security theme · demand vs supply
Demand
Supply
Quick answer
Wave Insights is a set of eight read-only reports built from Wave's own predictions and nightly snapshots: Account Momentum Board, Buying Group Coverage, Person Intelligence Brief, Content Performance, Channel and Content Flows, Taxonomy Coverage, Audience Profile, and Signal Coverage Funnel. They need no dashboard building, no SQL, and no BI seat, and they read the same rows Wave acts on, so a report and a recommendation can never disagree.
Key capabilities
- Account Momentum Board
- Buying Group Coverage
- Person Intelligence Brief
- Content Performance
- Channel and Content Flows
- Taxonomy Coverage
- Audience Profile
- Signal Coverage Funnel
Last updated September 2026
The problem
Your reporting says what happened. It cannot say why.
Your reporting says what happened. It cannot say why, and the view that could takes an analyst a week.
Dashboards nobody updates.
The BI tool has forty tiles and three that anyone trusts.
Decimals that lie.
A precise percentage on thin data looks like knowledge. It is a guess with a decimal point.
How Wave does it
Eight reports, in three groups.
Every report is assembled from rows Wave already scored, refreshed nightly, and read-only by design.
- 01
Accounts and momentum.
Which accounts are gaining or losing momentum and why, which committee seats are covered, and one person read against their whole account.
- 02
Content and channels.
What is being consumed, by whom, how they found it, and where your library is thin against what buyers are pulling.
- 03
Audience and data quality.
What your audience prefers, shown as bands rather than false-precise shares, and a funnel that shows where your data runs out so you know which reports to trust and what to connect first.
- 04
Nightly, read-only, nothing to build.
Every report is assembled from rows Wave already scored. No configuration, no query, no BI seat.
Where it fits
The glass box around every Wave recommendation.
This is where the Wave journey becomes a picture: coverage, committees, and momentum you can take to the board. Every recommendation Wave makes traces back to an observable signal in these charts, which makes the AI defensible in a leadership review.
Your sources
Wave
Decisions
Insights runs on the same enriched model as the rest of Wave: channel classification from Channel Affinity, tagging from Content Intelligence, and committee structure from Buying Groups. There is nothing to configure and nothing extra to buy. The charts are live reads over your tenant's own data, they refresh as connectors sync, and every view ships with an accessible table twin so the numbers are never locked inside a graphic.
Works alongside Channel Affinity, Content Intelligence, The full Wave platform.
Why Wave is different
The reports a BI tool could not draw.
A BI tool answers the questions you bring to it. A Wave report answers the one question only Wave can answer: what Wave knows about your pipeline, and where it runs out. When the data is too thin to read, the report shows a blank, not a zero. When a share would be false precision, it shows a band. One report exists only to tell you which of the others to trust.
A BI tool
Wave Insights
A dashboard you have to build, then keep building.
Eight reports that already exist, refreshed every night.
A precise percentage on a sample of nine.
A band, because that is what the data can support.
A zero where there is no data.
A blank, and a funnel that tells you what to connect first.
Reports and recommendations drift apart.
Both read the same rows, so they cannot disagree.
A BI seat for everyone who wants a number.
Read-only reports on every seat, shaped by role.
FAQ
Questions buyers ask about Wave Insights.
Is Wave Insights a BI tool?
No. It does not let you query or slice your raw data. It renders Wave's own judgements: predictions, momentum verdicts, coverage, and gaps. Your BI tool keeps its job; these reports are the ones it could not draw.
Do I have to build anything?
No. Every report is pre-assembled from what Wave already computed and refreshes every night.
Can I export a report?
Reports are read inside Wave today. Screenshots work well for a QBR slide. Tell us what you need in the walkthrough.
Why are some values blank?
Because the data behind them is too thin to trust. Wave shows nothing rather than a zero or a guess. The Signal Coverage Funnel shows where the data thins and what to connect first.
Why bands instead of percentages?
A precise share on a small sample is false precision. Bands say what the data can support.
Who can see the reports?
Every seat, shaped by role. Sensitive fields are withheld on the server for lenses that should not see them.
How is this different from Ask Wave?
Ask Wave answers a question you type. Insights answers the standing questions every week without being asked.
See it on your data
Reports you did not have to build.
Request a demo. Book a 20-minute walkthrough and open the Account Momentum Board on a tenant shaped like your stack.
Request a demo