---
title: "Affinities: Reach every buyer the way they actually want to be reached | Wave by Tidal RevOps"
description: "Wave Affinities learns the format, channel, and timing each buyer prefers from inbound behavior, not send history, so every person gets reached the way they want to be."
canonical: https://tidalrevops.com/wave/affinities/
updated: 2026-11-06
image: https://tidalrevops.com/wave/wave-og-image.png
---

AFFINITIES

# Reach every buyer the way they actually want to be reached.

Wave learns how each person prefers to engage: the format, the channel, and the timing. It learns from how they come to you, not from what you sent them, so there is an answer even for people you have never emailed.

[Join the founding list](https://tidalrevops.com/wave/#demo) [See all four areas](https://tidalrevops.com/wave/#outcomes)

Engagement · What you get

- Right format and right channel, for each person
- Right timing and frequency: less fatigue, fewer unsubscribes
- No dead ends: every engaged contact has a clear next step

**Powered by:** preferences trained on inbound behavior, not send history. No surveys, no third-party intent data.

_Illustrative product screenshot with sample data._

HOW IT ADDS UP

## Four areas, one path to pipeline.

1. [_1 · Content Inventory_**Your content, in one place.**Every asset you own in one inventory, so you know what you have and what is missing.](https://tidalrevops.com/wave/content-inventory/)
2.

_2 · Affinities_**Their preferences, learned.**The format, channel, and timing each person prefers, including people you have never emailed.

3. [_3 · Buyer Groups_**Your committees, seated.**The buying committee for every motion, filled with real people from your CRM.](https://tidalrevops.com/wave/buyer-groups/)
4. [_4 · Journey (Curriculum)_**The path that moves the deal.**A curriculum for every seat: what each person has seen, and what moves them next.](https://tidalrevops.com/wave/journey/)

RUN IT WITHOUT THE RISK

## Built to be trusted.

Full audit trail with one-click rollback

Read-only onboarding: start without API keys or write access

Wave never sends on autopilot — today your MAP stays the sender of record; Campaign Studio, launching soon, adds sending a person arms

JOIN THE FOUNDING LIST

## Be first when Campaign Studio opens.

This area is part of the buyer intelligence that powers Campaign Studio, the marketing automation platform for teams leaving Marketo. Campaign Studio is launching soon, and founding customers onboard first.

[Join the founding list](https://tidalrevops.com/wave/#demo)